Each year fast-food becomes a boardgame battleground as McDonalds + Monopoly & Hungry Jacks + UNO go head-to-head in a fight to attract customers into their restaurants and onto their apps.
As these behemoths battle for boardgame supremacy, Subway needed to find a way to stand-out and entice customers to spend their money at Subway instead.
We had a 6-week window to drive traffic in-restaurant, orders in app, as well as via 3rd party delivery services. So, if it was a game the people wanted, then it was a game they would get.
Introducing Sink a Sub™.
Buy a Footlong. Sink a Footlong. Win epic prizes.
The ‘finger-flick-mobile-only' game was designed with Subway’s most distinctive asset, the Footlong Sub, front and centre whilst being intuitively designed to encourage play after play, I mean, who doesn’t enjoy slinging meatballs at a Footlong.
Sink a Sub™ centred around simple gameplay and a quick sign-up and prize claim journey – all in the Subway App. There was seamless integration into restaurant, in-app and 3rd party delivery services, so tokens + prizes could be redeemed with a click.
Play Sink A Sub
Play Sink A Sub
114,525
194,063
1,703,862
*Results are for both Subway Australia & New Zealand.
